Use this feature to highlight your company culture through photos, testimonials and employee-driven content. Use the My Company tab on your LinkedIn page to build trust with potential hires before they even schedule their first interview. Research shows that companies with strong employer branding see a 43% decrease in recruitment costs on average. The way you promote your employer brand on LinkedIn can help attract the right candidates for open positions. In an increasingly remote world, it’s the perfect place for recruitment activities. Candidates can connect with companies near and far and submit applications all from the same platform. Job SeekersĮach week, 40 million people use LinkedIn to search for employment opportunities.
These corporate values-focused posts have the power to stand out from the more traditional work-related content found on LinkedIn, without seeming inappropriate for the platform. Take Rothy’s: This direct-to-consumer fashion brand uses its LinkedIn content to share information about its sustainability efforts. Its higher-educated, higher-earning users hold serious purchasing power.ī2C brands can stand out on LinkedIn by giving consumers a behind-the-scenes look at how their business operates. LinkedIn is a goldmine for B2B marketers, but that doesn’t mean B2C companies should discount a strong presence on the platform. Before we dive into content creation, let’s take a deeper look at who you can reach on LinkedIn and how you can make an impact in their feeds.
Identifying your target audience (or audiences) is key to creating a more comprehensive LinkedIn strategy.
In this article, we’ll share how to use LinkedIn for business beyond traditional company announcements and job postings. Marketers can use LinkedIn to differentiate their brand from its competition, creating top-line business value that drives results. A strategic presence on the platform can attract high-caliber talent, support your sales funnel and establish a foundation for future partnerships. As one of the only social media platforms established for the sole purpose of professional networking, it offers a unique opportunity to support your business beyond marketing. LinkedIn is home to job seekers, hiring managers, sales teams and consumers alike. If you want to tell your brand story to a variety of audiences, look no further than LinkedIn.
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